Why Media Buyers Are Stunting the Growth of Online Video
Balding white marketer desperately wants to meet smart, strategic media buyer. If you’re one, please recognize you’re not the target of this rant. But the rest of you are just so friggin’ short...
View ArticleSurvey of Video Advertising Rates
Web Video Report polled a number of online-video outlets, and it seems that $25 CPM (cost per thousand) is the norm, with slight variances based on the quality and “targetability” of the content. After...
View ArticleMore Video Views Than People Living in Top 20 US Cities?
When I think about uploading a video to YouTube, I envision five audiences: The people I know in online video- fellow creators and members of the online-video community. Permanent record: is the video...
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